What is digital marketing?
Digital marketing is a broad term used to describe the marketing of products or services using digitally based communication and customer interaction, it has become a crucial part of the marketing mix for any business, large or small. It’s important to understand that there is a difference between digital marketing and traditional marketing, and that you should focus your efforts on a mix of both.
Digital Marketing helps companies to:
• Reach their customers directly by targeting them with relevant and timely information that is more personal than traditional advertising.
• Save money by taking advantage of the Internet’s low-cost infrastructure.
Types of digital marketing
Digital Marketing is basically divided into two parts: offline and online. Offline is further divided into print ads, direct mail, telemarketing, telesales, email, etc. Online digital marketing includes SEO (search engine optimization), pay-per-click e.t.c.
Online Digital Marketing Strategy
Online digital marketing is the most popular form of advertising today and can be used by any small or large business. The key is to use it effectively and efficiently. There are several ways to do that, including:
# Email marketing : From a cost perspective, e-mail marketing is a tremendous boost to
printing, paper, and postage to stay in touch with customers. E-mail marketing is very powerful when managed correctly.
# Social media marketing: Digital marketing takes advantage of social media platforms, like Facebook and YouTube, to spread brand messages and videos. Different social media platforms receives a lot of traffic which is the main soul of any business.
# Search engine optimization (SEO): according to Wikipedia SEO is the process of improving the quality and quantity of website traffic to a website or a web Page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic.
# Paid search advertising: this may either be pay per click (ppc) or cost per mille (cpm)
# Content marketing: Content marketing is a type of promotion zeroed in on making, distributing, and disseminating content for a designated crowd on the internet
# Affiliate marketing: Affiliate marketing involves selling other people’s
products or services on your website, social media page, YouTube account,
and other Internet-based pages, thereby earning a commission on each sale.
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